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Poster printing guide

Poster printing guide

Posters are an essential part to any marketing campaign, their simplicity and effectiveness provides exposure to any cause, message, or business thinkable. Posters provide a straight forward format, making it easy to create striking designs with. Not only that their cost effective to produce too. It’s easy to see why posters have remained such a popular marketing tool over the years.

Simply pop one up in a store front window, notice board or inside the walls of your establishment and voila simple advertisements ready to greet your customers. They provide a cheaper alternative to most other local advertisements, while remaining just as effective.

With this print guide will walk you through what tools we use, as well as the print options we provide here at signs and stickers, so you can make an informed decision when it comes to printing your poster.


Garment printing methods

When it comes to accomplishing a high-quality poster, one of the most important aspects is the equipment used. If the print quality isn’t up to standard, it can make your advertisements look unprofessional and unappealing. So what tools do we use to create professional looking prints?

The Rowland SG 540 printer is a solvent type printer, that’s used for poster printing, signage, POS/retail materials, vehicle graphics, heat transfers and stickers. Its ideal for large format printing. It utilises Eco solvent inks, a type of ink that’s colours have been suspended in biodegradable solvent, the biggest appeals to eco-sol inks are their lack of harsh orders, so no unpleasant smells will linger on your prints .They also dry quickly alongside being scratch resistant.

Rowland SG 540 printers print at a resolution of up to 1200 dpi, twice as much than a regular printer. They can print between a width of 315mm to 1625mm and a up to a paper thickness of 1.0mm.

Garment printing methods
Poster printing guide
Garment printing methods

The Cannon Tm 300 is a Thermal Inkjet, 5-colour pigment ink printer that’s used for poster printing and POS / retail materials. Pigment inks tend to come out slightly lighter than eco-solvent inks but are very durable, as well as water and UV resistance, because of this their Ideal for printing media that will be displayed outdoors as it won’t be damaged by the weather. The 5 ink colours that this printer utilises are Black, Matte Black, Cyan, Magenta and Yellow.

Cannon Tm 300 Printers can also print at a resolution of 1200 dpi, and a width of 203.2mm to 917 mm with a paper thickness of 0.8mm.

To summarise, the Rowland SG 540 printer provides a wider range of print applications and can print large scale media, where as the Cannon Tm 300 printer is best suited to media that is going to be used outdoors for a prolonged amount of time.

Paper stocks

Garment printing methods

The weight and finish of paper can really affect the outcome of a print, so it’s important to keep certain factors in mind when selecting an appropriate paper stock for your poster. Firstly where will your poster be displayed, for example, if its outdoors then you’ll most likely need a weatherproof paper stock. How long are you wanting to display your poster for? The longer the display period the more durable your paper will need to be, and for short term campaigns its likely more cost effective to choose a thinner paper stock. So let’s break down the terminology used to describe paper types.

Poster printing guide
What does Gsm mean ?
Gsm refers to Grams (per) square meter, the higher the number of Gsm the thicker and heavier the paper will be. To give you a baseline the most common paper weight is 90gsm, so think about the kind of paper is used in a regular home printer.
What does paper stock mean ?
This refers to the type of paper being used; each type has its own traits that will change the outcome of your poster. When deciding what paper stock you like you need to take into consideration things such as if you’d prefer the paper shiny or with flat colours, or will the poster need to be suitable for back lighting.

We offer weights from 120gsm up to 260gsm with a range of paper stocks to choose from for our posters, so which one would be a suitable choice for you ?

Matte coated 120gsm –Matte finishes take very well to colour giving you a bright and vibrant print, thin and lightweight feeling. This paper stock is perfect for short term campaigns and indoors posters.

Satin coated 190gsm – The ideal weight for poster most printing, smooth feeling and weighted finish, this stock has slight shine to it, if you see posters in store fronts, they are most likely to use this paper stock as this is a great allrounder option.

Premium Satin Coated 260gsm – Thick and sturdy, will give your posters a luxurious and weighty feel hence the premium in the name. Has a satiny sheen. this option is perfect for those who want to promote high value items or services.

Blueback 120gsm – as the name suggests these posters have a blue back, which blocks our any previous posters or visibility from behind. This type of paper stock is ideal for outdoors displays.

Weatherproof 260gsm – Made from a thick tear, scratch, and waterproof material. Printed with a matte finish, this is a the outdoors friendly alternative to the Matte coated 120gsm.

We also offer a backlit friendly option satin 150gsm for those who wish to use their poster with an illuminated display.

While it’s possible to use your posters as they come, there’s also a wide variety of display options they can be applied too. From forecourt and pavement signs, to illuminated displays or if you want to keep it simple with a poster frame. Their wide versatility is reason posters are considered one of the most popular methods for creating promotional materials.

If you require any extra guidance or information when it comes to selecting the right options for your poster, we are happy to offer any support. Just drop us a message at info@signsandstickers.co.uk or alternatively give us a call on 01202 798765